Our Story



MetaWear was conceived in 2012 when founder and ECOfashion pioneer, Marci Zaroff, was navigating the supply chain for her sustainable apparel brand, Under the Canopy. She recognized the challenge many ethical brands were facing at the time—a struggle to connect the dots between farmer, mill, dyehouse, manufacturer and distributor, while maintaining brand values. Where others felt stumped, Marci saw an opportunity and that is when MetaWear was born.

Dedicated to implementing the GOTS (Global Organic Textile Standard) certification that she helped bring to life, Marci built a network of US-based and international factories capable of producing GOTS-compliant garments and accessories. MetaWear’s first factory in Virginia is the manifestation of her vision: a vertically-integrated, turnkey operation, producing GOTS and Cradle-to-Cradle certified apparel that is cut, sewn, dyed, printed, and embroidered under one roof.